Job Cigarettes Poster Alphonse Mucha

Description

Alphonse Mucha’s poster “Job Cigarettes” was created to promote the Job cigarette paper brand, which was very popular in France in the late 19th century. Mucha created one of the most iconic examples of Art Nouveau style with this advertising poster.

The poster depicts a woman elegantly smoking a cigarette. Her wavy hair and animated poses are combined with the decorative lines characteristic of Mucha’s style. The work contributed both to the sophisticated image of the product and to the attention of the brand.

This poster was not only a work of art for the commercial advertising of the period, but also one of the works that strengthened Mucha’s career internationally.